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The implications here are serious: If your site doesn’t leverage markup schema, it’s probably going to lose rankings to another site that does.But if you’ve got Thesis, you’re going to be the one taking those rankings.Basically, if you want to add or change outside of the default state of other Word Press themes or child themes, you’re going to need to code…or else hire someone to code for you. Here’s the deal: The traditional Word Press theme and child theme architecture is both limited and outdated.In order to have total template control without messing with code, you need a new architecture. Thesis blasts through the limitations of the old Word Press template system and brings you total template control with our patent-pending visual template editor. With Thesis, you can pop open the template editor and BOOM—you can make it happen right now.(Seriously, after using Thesis for a little while, you’ll be amazed that we Let’s say you want an email signup form in your sidebar. Let’s look at some of these tools and see how you can use them to enhance your site immediately.Or maybe you want some social sharing widgets below your headline. Before Thesis 2, the ONLY way you could get the functionality you want, where you want, was either by hiring a developer, installing yet What’s even better is this: You can make Thesis Boxes show up exactly where you want—and configure them— without ever editing a file or seeing a line of code. Markup schema is part of the new standard used by search engines to understand content on the web.
This is because even a small typographical tweak may necessitate adjustments to That’s why Thesis 2 is chock-full of smart design options that go the extra mile to ensure that every change you make is a good one.
(It’s not that we think code is bad; we just think you’ll agree that the visual template editor offers a more efficient, better-organized way to do the stuff you need to do with your website! Right now, major search engines like Google, Bing, and Yahoo!
are looking for this code on your site so they can improve their search results.
comfortable with Word Press, an FTP client, a text editor, and of course, code.
If that strikes you as overkill or if you find that intimidating, you’re not alone.